Turkey’s New Emerging Market: E-Commerce

Co-authored by Inveon

With the developments in technology and increase in number of internet users, the global e-commerce volume continues to expand rapidly. The steady rise of e-commerce is triggered by changes in consumers' habits and shopping trends. According to data provided by the research company eMarketer, the global B2C (i.e. Business to Consumer) e-commerce volume is expected to reach USD 1.5 trillion in 2015.

Turkey's recent economic growth provides a convenient environment for sectors to evolve, parallel with sector-based improvements around the globe. Approximately 12,000 e-commerce websites operate in Turkey¹. Three main e-commerce players dominate the Turkish e-commerce market: (i) "pure players" aiming to create their own brands; (ii) private shopping clubs providing discounts or promotions and enabling their consumers to reach designed products; and (iii) platforms putting up products or services for sale with special discounts from time to time.