Promotion Campaigns With Prize Draws

One of the most common mechanisms preferred in promotion campaigns in Turkey is prize draws. The promotion campaigns including prize draws aims to increase the sales by pushing the consumer to purchase as more purchase gives more chance to win the prize. Because of its nature of pushing the consumer more to consume, under Turkish practice, the promotion campaigns with prize draws are strictly governed and scrutinized by the National Lottery Administration (NLA). NLA performs its control generally pursuing the Regulation pertaining to National Lottery Administration, Lotteries and Drawings without a Cash Prize and the Regulation on the Principals of Commercial Advertisements.

Pursuant to the above mentioned regulations, NLA is the sole authority to evaluate the permission requests for prize draws, to accept the appropriate ones and to control whether the promotion campaigns are in line with the given permission. NLA while doing its examinations acts with the aim of