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ARTICLE · 11 MAY 2022

New Regulation Regarding The Use Of Consumer Reviews

Gün + Partners
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Consumer reviews have become an important part of the advertising ecosystem.

TurkeyConsumer Protection
Hande Hançar Çeli̇k
Hande Hançar Çeli̇k
Baran Güney
Baran Güney
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Consumer reviews have become an important part of the advertising ecosystem. These reviews are very influential to potential customers when they are making a purchasing decision. Marketers use reviews in advertising, they host reviews on their websites, they encourage consumers to post reviews on other sites, and some even try to prevent customers from posting negative reviews at all.

Although consumer reviews have such a significant impact, the Turkish Law did not have a specific legislation until recently but consumer reviews were subject to general advertising rules set forth under Consumer Protection Law, the Regulation on Commercial Advertisement and Unfair Commercial Practices ("Advertising Regulation") as well as Turkish Commercial Code. Accordingly, the consumer reviews should be in compliance with the general principles of ethics, public order, individual rights and good faith principle; they should not be misleading, and all the claims should be true

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