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ARTICLE · 03 AUGUST 2026

Çocuklara Yönelik Reklamlarda Hukuki Sınırlar

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Çocuklara yönelik reklamlar, çeşitli hukuki düzenlemelerle sınırlandırılmış olup, çocukların üstün yararı gözetilerek fiziksel, zihinsel ve sosyal gelişimlerini olumsuz etkileyebilecek reklamlar yasaklanmıştır. 6502 Sayılı Kanun, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği ve Yayın Hizmetleri Kanunu kapsamında çocukları yanıltan, tüketime

TurkeyConsumer Protection
Şevval Lafçı
Şevval Lafçı
Onur Akar
Onur Akar
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Çocuklara yönelik reklamlar, çocukların üstün yararı gözetilerek çeşitli hukuki düzenlemelerle sınırlandırılmıştır. 6502 Sayılı Kanun, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği ve Yayın Hizmetleri Kanunu kapsamında çocukların fiziksel, zihinsel ve sosyal gelişimlerini olumsuz etkileyebilecek reklamlar yasaklanmıştır. Reklam Kurulu kararlarında da çocukları yanıltan, tüketime yönlendiren veya gelişimlerini etkileyen reklamlara yaptırımlar uygulanmaktadır.

Giriş

Günümüz dünyasında reklam sektörü önemini geçmişe göre artırmıştır. Reklam sektörünün gelişimi ile reklamın hedef kitlesi ve reklam araçları gelişime ve değişime uğramıştır. Dijital dünyaya daha erken yaşta adım atan çocuklar da bu gelişmelerle paralel şekilde hem hedef kitle içerisinde yer almaya başlamış hem de reklam stratejileri kapsamında reklamlarda boy göstermeye başlamıştır. Tüm bu süreçlere karşı kanun koyucular çocuğun üstün menfaatini gözetmek amacıyla mevzuatlarda değişiklikler gerçekleştirmiştir. Bu

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