New Development
In its January 21, 2021 meeting, the Competition Board
("Board") decided to launch a sector inquiry on the
online advertising sector, according to the announcement published
on the Turkish Competition Authority's website on March 6,
2020. The sector inquiry aims to assess national and international
developments on the sector while identify behavioral and/or
structural competition problems and solutions.
The Board's announcement states that the online advertising
sector has a complex supply chain including many services and
players; exhibits two-sided market characteristics; and consists of
a wide variety of advertisement types and sub-markets. The
announcement also indicates that this particular sector attracted
competition authorities' scrutiny and is the subject of sector
inquiries around the world.
