Turkish Beer Market Keeps Going With The Cooler Rule

Recently the Turkish Competition Authority (TCA) announced a new reasoned decision in relation to Turkish beer market and has preserved the rule for beer coolers. In a sense, with this decision the TCA has declared that the Authority is satisfied with the current competitive landscape of beer market, which is shaped also by the decisions of the TCA in the last decade.

In the last couple of years, the TCA once again started to examine the beer market with the application of Anadolu Efes, the leading beer brand in the Turkish market which has been holding the dominant position for many years. In this application, Anadolu Efes primarily requested an individual exemption for its four types of closed selling point¹ agreements that are revised in accordance with the new market conditions in order to provide the realization of the investments and to allow for further future investment opportunities for closed selling points. In case Anadolu Efes' individual exemption