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ARTICLE · 17 JUNE 2026

The Turkish Competition Board Clears Amazon Turkey In Investigation Into Automatic Pricing Mechanisms

Ozdirekcan Dundar Senocak Ak Avukatlik Ortakligi
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The investigation was opened ex officio in the context of a broader probe into automatic pricing mechanisms used by major multi-category e-marketplaces, following an earlier preliminary review into Hepsiburada’s practices. During that review, the Board observed that not only Hepsiburada but also Trendyol and Amazon Turkey offered automatic pricing tools to third-party sellers on their platforms.

TurkeyAntitrust/Competition Law
Arpat Şenocak
Arpat Şenocak
İklim Gülsün Aytekin
İklim Gülsün Aytekin
Ali Koç
Ali Koç
Berfin Ekmez
Berfin Ekmez

The Turkish Competition Board (the “Board”) has published its decision1 in the investigation concerning the automatic pricing mechanism offered by Amazon Turkey Perakende Hizmetleri Limited Şirketi (“Amazon Turkey”) to third-party sellers on its marketplace. The Board ultimately concluded that Amazon Turkey did not infringe Article 4 of Law No. 4054 on the Protection of Competition (“Law No. 4054”) and decided not to impose an administrative monetary fine.

1. THE CASE AND PROCEDURAL BACKGROUND

The investigation was opened ex officio in the context of a broader probe into automatic pricing mechanisms used by major multi-category e-marketplaces, following an earlier preliminary review into Hepsiburada’s practices. During that review, the Board observed that not only Hepsiburada but also Trendyol and Amazon Turkey offered automatic pricing tools to third-party sellers on their platforms.

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