Introduction
Innovation is a "must" for most of the companies,
especially for big tech such as Facebook, Amazon, Apple, Google,
Microsoft and others in a data and tech-driven world. However, it
is not always possible for the internal R&D departments to hit
the right spots every single time due to both practicability and
economic reasons. As a result, seizing the existing opportunities
and acquiring a fresh start-up which brings the required innovation
with limited resources appears to be a popular solution. However,
this approach has its positive and worrisome characteristics in the
eyes of competition authorities.
Especially since mid-2010s, M&A's in the digital markets
started to create a concern as to whether current competition rules
and implementation are insufficient to assess these M&A's.
The standpoint of competition authorities in former cases drew more
attention than ever and competition authorities' past decisions
are being called into question.