The Autorité De La Concurrence’s Recommendations For The Online Video Content Creation Sector

Introduction

On 18 February 2026, “Autorité de la concurrence” (hereinafter the “Autorité”) published Opinion No. 26-A-02 on the functioning of competition in the online video content creation sector in France.¹ The opinion followed the Autorité’s own-initiative investigation launched in May 2024 to examine the competitive dynamics of an industry that has rapidly evolved into a significant component of the French audiovisual ecosystem. The report analyses the relationships among the principal stakeholders of the ecosystem—including content creators, online platforms, audiences, advertisers and talent agencies—and evaluates how the growing concentration of digital platforms, algorithmic content distribution and generative artificial intelligence ("AI") affect competition in these markets. Rather than proposing immediate regulatory intervention, the Autorité issued seven recommendations intended to improve transparency, strengthen the bargaining position of content creators and