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ARTICLE · 25 NOVEMBER 2022

Rekabet Hukukunda İnternetten Satış Sınırlamaları

Penezoglu
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Ülkemizde e-ticaret, 6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkında Kanun'da "fiziki olarak karşı karşıya gelmeksizin, elektronik ortamda gerçekleştirilen çevrimiçi iktisadi ve ticari...

TurkeyAntitrust/Competition Law
Cemre Tunca
Cemre Tunca
Atakan Yılmaz
Atakan Yılmaz
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Ülkemizde e-ticaret, 6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkında Kanun'da "fiziki olarak karşı karşıya gelmeksizin, elektronik ortamda gerçekleştirilen çevrimiçi iktisadi ve ticari her türlü faaliyet" olarak tanımlanmaktadır.

E-ticaretin gelişmesiyle birlikte teşebbüslerin satış stratejileri ve yöntemlerinde de değişiklikler ortaya çıkmıştır. Satıcıların geleneksel satış kanallarının yanında, internet üzerinden de satış yapması perakende seviyede gerçekleşen rekabet dinamiklerini önemli ölçüde değiştirmiştir. Bu gelişmelerle birlikte teşebbüsler arasında yapılan dikey anlaşmalarla internet satışlarında kısıtlama uygulamaları görülmeye başlanmıştır.1

Türk Rekabet Hukuku'nda Dikey Anlaşmalar ve AB Hukuku'nun Etkileri

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