Reflections Of Digital Transformation On Competition Law

In recent years, the rapid spread of digital transformation, defined as the transformation of business processes, customer relationships and operations of undertakings with digital technologies, driven by the technological advancements, has led to changes in the ways of doing business. During this transformation process, the use of digital technologies, especially information and communication technologies, is increased compared to traditional methods. As Undertakings aim to become more efficient, flexible, innovative and competitive such increased their investments on areas such as data analytics, artificial intelligence, cloud computing, automation, and the internet of things and these technologies started to develop rapidly.