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ARTICLE · 24 JANUARY 2022

Bir Öldürücü Devralma İşleminin Portresi: Facebook/Giphy

Gen Temizer Erdogan Girgin Attorney Partnership
Gen Temizer Erdogan Girgin Attorney Partnership
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Komik GİF'ler WhatsApp gruplarının vazgeçilmezi. Peki GİF'lerle rekabet hukukunun bağlantısı olabilir mi? Tabii ki olabilir. Gelin size Facebook'un Giphy'yi devral(ama)masının hikayesini anlatalım.

TurkeyAntitrust/Competition Law
Bulut Girgin
Bulut Girgin
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Komik GİF'ler WhatsApp gruplarının vazgeçilmezi. Peki GİF'lerle rekabet hukukunun bağlantısı olabilir mi? Tabii ki olabilir. Gelin size Facebook'un Giphy'yi devral(ama)masının hikayesini anlatalım. 

Öldürücü devralmalar (killer acquisitions), genellikle teknoloji alanında ortaya çıkan ve büyük bir şirketin potansiyel bir rakibini belki de daha yeni kurulmuş bir start-up iken satın alıp gelecekteki olası rekabetin önüne geçmesine verilen isim. Tabii teknoloji devlerinin pazar gücü son yıllarda tehlike arz eden bir boyuta gelince öldürücü devralmalar son zamanların en önemli konularından biri haline geldi. Bunda Google, Microsoft ve Amazon gibi teknoloji devlerinin geçtiğimiz on yıl içerisinde rekabet otoritelerinin denetimine takılmadan yaptığı devralmalarla pazarları domine etmelerinin de büyük bir rolü var. Ancak öldürücü devralma denince akla ilk gelen şirketin Facebook olması da tesadüf değil. Rekabet otoriteleri, Facebook vaktiyle üç beş paraya WhatsApp ve

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