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ARTICLE · 22 APRIL 2024

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'Threads' Of Regulation: Meta's Data Combining Between Instagram And Threads Under Scrutiny With Interim Measures Decision Taken By The Turkish Competition Board

ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
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ELIG Gürkaynak Attorneys-at-Law

ELIG Gürkaynak Attorneys-at-Law

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On February 22, 2024, the Turkish Competition Authority ("Authority") published the Turkish Competition Board's ("Board") reasoned decision.

TurkeyAntitrust/Competition Law
Gönenç Gürkaynak
Gönenç Gürkaynak
Görkem Yardım
Görkem Yardım
Petek Güven
Petek Güven
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Introduction

On February 22, 2024, the Turkish Competition Authority ("Authority") published the Turkish Competition Board's ("Board") reasoned decision1 concerning the request for interim measures within the scope of Article 9(4) of Law No. 4054 on the Protection of Competition ("Law No. 4054") regarding Meta Platforms, Inc.'s ("Meta") data combining conduct between its newly launched application, Threads, and Instagram.

The Authority mainly scrutinized whether Meta violated Article 6 of Law No. 4054 by linking Threads, which was launched in Turkiye in July 2023, with Instagram. During the process, Meta made updates as of November 2023, allowing Threads profiles to be deleted without the need for the user to delete the associated Instagram account. Accordingly, Meta assessed that the current situation does not require interim measures in terms of the tying allegations, stating that it has already made sufficient improvements in the application.

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