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ARTICLE · 14 AUGUST 2026

Thailand Identifies Online Triggers Of Insurance Licensing Requirements

Tilleke & Gibbins
Tilleke & Gibbins
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Tilleke & Gibbins

Tilleke & Gibbins

Tilleke & Gibbins has been present in Vietnam since 1992, when it became the first foreign law firm...

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Thailand's insurance regulator has drawn a clear line between educational content and regulated activity on social media, establishing new compliance obligations for influencers and content creators who discuss insurance products online. The guidelines introduce strict disclosure requirements, preapproval workflows, and monitoring duties that will reshape how insurance companies engage digital creators.

ThailandInsurance
Athistha (Nop) Chitranukroh
Athistha (Nop) Chitranukroh
Thammapas Chanpanich
Thammapas Chanpanich
Rada Lamsam
Rada Lamsam
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Thailand’s Office of the Insurance Commission (OIC) has issued guidelines clarifying the boundaries between permissible and prohibited activities for unlicensed individuals—including influencers, bloggers, and content creators—when communicating about insurance products on social media. The Good Practice Guidelines for Persons Not Licensed as Insurance Agents or Brokers Regarding the Dissemination of Insurance Content Through Digital Media B.E. 2569 (2026) took effect on July 24, 2026.

Activities Requiring a License

The guidelines reserve the following activities for licensed agents and brokers:

  • Soliciting or facilitating insurance contracts.
  • Providing personalized advice on product suitability.

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