The rapidly growing middle class in Southeast Asia is bringing
with it increased household wealth, increased consumption, and
increased investment. As a result, the commercial banking sector
has seen a boom in the more economically developed countries of the
region—especially in Thailand. A select few foreign banks
have also been very successful in Cambodia, Laos, Myanmar, and
Vietnam for many years, but as other banks seek to replicate their
Thai success in these new markets, the field looks likely to become
much more crowded in coming years. Six major Thai banks are active
in at least one other jurisdiction in mainland Southeast Asia, with
some already operating across them all, and many larger
international banks also beginning to take note.