A recent case at the Myanmar Competition Commission has set a
significant precedent in the country's approach to unfair
competition practices. The case, involving a Thai manufacturer of
cement grout and tile adhesive products and a local Myanmar
producer, highlighted the Commission's willingness to address
issues of deceptive marketing and unfair competition.
Background
The case centered around a Thai manufacturer who has been
distributing their cement grout and tile adhesive products in
Myanmar for many years through local distribution agents. The
company had established a well-known brand and a strong reputation
for quality in the Myanmar market.
In recent years, the Thai company discovered that a local
individual in Myanmar was manufacturing and selling similar
products with packaging nearly identical to their own. The local
producer was using the same mark device, color, and packaging
design themes, and the products contained deceptive
information.
