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ARTICLE · 06 NOVEMBER 2026

Thailand Proposes Competition Rules For Ride-Hailing, Delivery, And E-commerce

Tilleke & Gibbins
Tilleke & Gibbins
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Thailand's Trade Competition Commission has opened public consultations on two groundbreaking draft instruments that would impose comprehensive competition-law obligations on digital platforms, including ride-hailing services, on-demand delivery, and e-commerce marketplaces. The proposed rules would fundamentally reshape how platforms operate in Thailand by regulating fee structures, pricing transparency, commercial practices, algorithm design, and logistics services, with stricter requirements for platform

ThailandAntitrust/Competition Law
Kobkit Thienpreecha
Kobkit Thienpreecha
Nutavit Sirikan
Nutavit Sirikan
Theerapun Akaradechakorn
Theerapun Akaradechakorn
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The Trade Competition Commission of Thailand (TCCT) has opened public consultations on two draft instruments that would, for the first time, impose detailed competition-law obligations on ride-hailing, on-demand delivery, and e-commerce marketplace platforms. If adopted, the rules would significantly affect how platforms set and change fees, disclose information, treat users who work across competing platforms, and offer bundled or ancillary services, such as logistics. Comments on both drafts are due by December 3, 2026.

Ride-Hailing and On-Demand Delivery

One of the drafts consists of guidelines that set out how the TCCT will interpret the law in relation to ride-hailing and on-demand delivery (officially titled the Draft Notification of the Trade Competition Commission Re: Trade Practice Guidelines for Digital Platform Service Operators in the Categories of Ride-Hailing and On-Demand Delivery Services). It would serve as an established code of conduct applicable to every

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