I. Introduction
So called Initial Coin Offerings ("ICO") as a new
fundraising mechanisms in which new projects sell their underlying
crypto tokens in exchange for e.g. Bitcoin or Ether, have often
been discussed in recent months. In order to contribute our part in
this dialog we would like to discuss a fictional case of a company
intending to finance the development and fabrication of its product
through an ICO. In this connection we observe the different stages
of a planned ICO from a Swiss tax perspective and provide an
overview of the different tax issues relating to this topic.
II. Fictional Case
Nurse Robo Ltd. based in Zug, Switzerland plans to develop,
produce and sell a robot for the nursing industry which will
facilitate the daily care of the elderly. Apart from the
development and the production of the nursing robot the corporation
plans to create a platform on which customers will have access to
the "Nurse Robo Education Program" and further