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ARTICLE · 05 APRIL 2026

Common Misconceptions In Trademark Law

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Trademark law is a complex field that often raises questions and uncertainties for entrepreneurs, creative professionals and start-ups.

SwitzerlandIntellectual Property

Trademark law is a complex field that often raises questions and uncertainties for entrepreneurs, creative professionals and start-ups. This blog post aims to address some of the most common misconceptions that can lead to costly mistakes.

Misconception 1: I have the domain name, so I own the name

It is a common misconception that the owner of a domain automatically owns the rights to the name it contains. In fact, domain names and trademark rights are two different legal concepts. Owning a domain does not automatically grant you exclusive rights to use the name in a commercial context. To ensure protection against unauthorised use by third parties, trademark rights must be registered separately.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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