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ARTICLE · 25 MAY 2026

EU’s New Guarantee Notices: What Changes In September 2026 For B2C Sellers

Starting September 2026, EU businesses selling goods to consumers must display two new mandatory notices at point of sale: a standardized legal guarantee notice and the GARAN label for products with extended durability guarantees. The challenge lies not in the content itself, but in implementing these requirements across diverse sales channels, product catalogues, and distribution networks.

SwitzerlandConsumer Protection

Starting on 27 September 2026, businesses that sell goods to consumers in the EU must show two new pieces of information at the point of sale: (i) a mandatory notice about the legal guarantee; and (b) a new label called GARAN, if the product includes a commercial durability guarantee.

What is changing

The new requirements stem from Directive (EU) 2024/825, which amended the Consumer Rights Directive, and Commission Implementing Regulation (EU) 2025/1960, which sets out the exact design and content of the notice and the new label. 

  1. Legal guarantee notice: the legal guarantee notice is a document that reminds consumers of their statutory rights: a minimum 2-year guarantee on goods sold in the EU, the remedies available (repair, replacement, price reduction, or reimbursement), and that some Member States may offer longer periods. Businesses are not allowed to change the wording or design of the notice. The notice must be clearly visible at the point of sale: in physical stores,

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