Over the last few years an uprising of the craft beer industry
and microbreweries has squeezed business away from traditional
brewers on a worldwide scale. With this upward surge in a
shift in beer drinking habits, it's important for small and
medium scale brewers to adopt and protect from its competitors
catchy non generic brand names and visually appealing labels that
will attract the typical craft beer consumer.
Unfortunately many craft brewers fail to protect their brands
from conceptualisation stages, resulting in brand dilution as their
brand names and trade marks are copied. They also fail to
sometimes factor in inherent distinctiveness criteria when naming
their products; which can be a creatively challenging task.
Many naming conventions in the craft beer space such as
"Pale Ale" or "a Helles"* are mistakenly
adopted as trade marks, and then enforcement becomes a problem as
such names are not unique to any one brewer and do not serve as
effective
