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ARTICLE · 27 FEBRUARY 2024

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Understanding The Different Types Of IP Rights

Protecting intellectual property (IP) is crucial in today's competitive business environment, where intangible assets play a significant role in determining value and growth.

South AfricaIntellectual Property

Protecting intellectual property (IP) is crucial in today's competitive business environment, where intangible assets play a significant role in determining value and growth. Ensuring the adequate protection of these assets requires a strong understanding of the requirements for protection and a fundamental grasp of the various types of IP.

Trademarks

Trademarks protect symbols, words, phrases, or designs that distinguish goods or services from those of others. They serve as identifiers of source and quality, helping consumers recognise and associate products or services with specific brands. Trademark rights can be established through registration or common law use and protection.

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