Trade Marks Matter, Especially During COVID!

COVID-19 has had an impact on most businesses. Over the last year, businesses have been grappling with the impact that COVID-19 has had on their operations. Intellectual property, and specifically trade marks, has taken a backseat to more pressing concerns. While this is understandable, it does help to remind ourselves why intellectual property, and particularly trade marks, matters.

The main purpose of a trade mark is to be a "source identifier", that is, it indicates the origin of goods and services. In a marketplace that is saturated with goods and services, it may be difficult for consumers to distinguish one business from another offering the same goods or services. A trade mark helps consumers know who you are and what products or services you are offering. Trade marks are an efficient commercial communication tool to capture customer attention, make your business, products and/ or services stand out and convey your business' reputation in the goods or