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ARTICLE · 30 MAY 2018

Trade Mark Analytica

The IP analytics firm Darts-IP has recently published a report entitled Top 10 Product Comparisons Worldwide.

South AfricaIntellectual Property

The IP analytics firm Darts-IP has recently published a report entitled Top 10 Product Comparisons Worldwide. The report looks at which products and services come up most often in disputes about similarity in trade mark cases, be they oppositions or infringements. The report is based on cases from around the world. But are there lessons to be learned?

The report shows that clothing comes up more often in disputes than any other product. Companies often argue about whether the following are similar: clothing and footwear; clothing and headgear; clothing and diapers (nappies); clothing and umbrellas; clothing and leather goods; and clothing and travel bags. Arguments that have been raised in support of the claim that the goods are similar include the fact that the goods serve similar purposes (for example, protecting people from the elements), that they're regarded as fashion items, that they're made by the same companies, and that they're sold in the same

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