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ARTICLE · 11 SEPTEMBER 2018

The Three C's – Content Sharing, Copyright And Creative Commons Licenses

When a work, such as a video, is uploaded onto YouTube or a photograph uploaded onto Flickr, people often believe that because it is being made available on the internet,

South AfricaIntellectual Property

When a work, such as a video, is uploaded onto YouTube or a photograph uploaded onto Flickr, people often believe that because it is being made available on the internet, it is free for them to download, distribute or use. This is a common misconception and what many people don't realise, is that, more often than not, copyright vests in those particular works. Unless you have been authorised by the owner of the copyright (for example, in the form of a license), you cannot simply do what you want with the work.

It's vitally important to ensure that when you are using or downloading works from content sharing and knowledge-based platforms such as YouTube, Flickr and Wikipedia, you have the authorisation or license to do so (or, in the alternative, to ensure that the work or content is not protected by copyright). One way to do this is to see if a Creative Commons license has been assigned to the work or content, before downloading or using the work.

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