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ARTICLE · 14 AUGUST 2018

Spring Clean Your IP Portfolio

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In many companies it is common for business plans to evolve over time, however, what is often forgotten is their overriding intellectual property (IP) strategy ...

South AfricaIntellectual Property
Ursula Baravalle
Ursula Baravalle
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In many companies it is common for business plans to evolve over time, however, what is often forgotten is their overriding intellectual property (IP) strategy which does not adapt to those changes. Business owners and management need to constantly review and update the company's IP strategy in order to ensure that it always aligns with and fully supports the underlying business goals for which it was created.

On a regular basis, companies need to consider whether their IP portfolio is simply gathering dust and whether it can do with a bit of polishing. Not only will this mean ensuring that an effective and relevant IP strategy is always in place but it could very well unearth un-used, registered IP forgotten underneath the cobwebs.

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