The new .XXX top level domain name registry is being rolled out
for use in the adult entertainment industry. Trademark owners
concerned that their trademarks may be used as a second-level
domain name in this registry, are urged to take steps to block the
registration of such domain names during the registry Sunrise
Period.
From 7 September 2011 to 28 October
2011, companies and individuals not engaged in the
adult entertainment industry can apply to reserve their registered
trademarks in the .XXX registry as part of a Reservation Request
program ("Sunrise B"). To qualify for the Sunrise B
program, a company must own a valid national trademark registration
as of 1 September 2011. Once the trademark is recorded, the .XXX
registry will refuse to register any second-level domain name which
is identical to the registered trademark.
