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ARTICLE · 09 JULY 2019

Making A Song And Dance About Copyright In Choreography

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Dance as a copyright-protected work came under the international spotlight over the last year in the USA.

South AfricaIntellectual Property

Dance as a copyright-protected work came under the international spotlight over the last year in the USA.

Epic Games, Inc. creator of the hugely popular video game, Fortnite, has faced a slew of legal suits based on copyright infringement. In 2018, Epic Games released an update to Fortnite that allowed players to obtain new dance moves or, in gaming lingo, emotes. The avatars in the game perform a brief sequence of gestures, like fist pumps, and dance steps to, inter alia, celebrate victorious play. These victory dances, which are plainly explained as a recreation of a dance (or part thereof) popularised or inspired by celebrity persona, have become the subject of the copyright disputes.

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