Hello... hello... can you hear me... hello... is that Cell C...
yes hello (You have 1 minute of airtime remaining)... oh bugger...
hello... listen that new logo you want to bring out, I think
it's ridiculous, you really need to re-think that... hello...
can you hear me... hello (Your airtime has expired).
If only that call had been made on a landline, Cell C might not
have found itself in the pickle it finds itself in now. Forget the
brouhaha over whether it's smart to shift your marketing focus
from a woman with an arrestingly erotic voice to a South African
comedian (yes well spotted, that is an example of an oxymoron!),
the real fuss is over Cell C's decision to replace its logo,
the ineffectual little spotted C, with something that looks
remarkably like the copyright symbol.
