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ARTICLE · 11 OCTOBER 2017

Imagine There's No Protection

The recent spat between Yoko Ono and a Polish drinks company highlights the importance of registering trade marks.

South AfricaIntellectual Property

The recent spat between Yoko Ono and a Polish drinks company highlights the importance of registering trade marks.

What happened in this matter was that John Lennon's widow, Yoko Ono, threatened a small Polish lemonade manufacturer with legal action. The issue? The product that the Polish company sells in a number of European countries is called John Lemon. If this had been all, it's conceivable that Ono may have reacted magnanimously, viewing the man behind the company as a working-class hero. There was, however, something in the way the Polish company used other things – imagery of John Lennon, imagery of John Lennon-style spectacles and the expression Let it Be – that made it abundantly clear that it simply saw the former Beatle as a ticket to ride. It was these things that made it impossible for Ono to give peace a chance. It was these things that caused her to – dare we say it – act a bit like a jealous guy!

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