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ARTICLE · 10 APRIL 2015

Hello – All The IP You Need Is Right Here!

Ditch the law journals - if you want to learn about trade mark law, all you need to do is follow celebrity gossip.

South AfricaIntellectual Property

Ditch the law journals - if you want to learn about trade mark law, all you need to do is follow celebrity gossip. Within the space of just a few weeks we've had three very instructive stories.

First, Taylor Swift gets a right bollicking from her peers for having the temerity to register certain of her lyrics as trade marks for a range of merchandise. Lyrics like 'This Sick Beat' and 'Cause We Never Go out Of Style'. A certain Ben Norton - who one can't help noticing seems to be far less well known than Taylor Swift - is so aggrieved by Swift's grubby commercialism that he describes trade marks as 'a direct attack on one of the most fundamental and inalienable rights of all – our freedom of expression'. He classes Swift as 'bourgeoisie', one of those horrible grasping little people who, if you give them an inch, 'will take a mile, and everything else you have in the process.' Dreadful people who have 'already privatized land, water and words.'

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