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ARTICLE · 11 MARCH 2020

Greta Thunberg – Not Quite As Passionate About Trade Marks

Greta Thunberg has the ability to divide opinion like few other celebrities, with a surprising number of people finding her strangely threatening.

South AfricaIntellectual Property

Greta Thunberg has the ability to divide opinion like few other celebrities, with a surprising number of people finding her strangely threatening.

Perhaps it’s simply because Greta is always in the news, for instance, managing to win Time Magazine’s 2019 Person of the Year award at the age of 17. She has been in the news again, this time in the context of trade marks. This topic is considered to be less incendiary (no pun intended) than climate change, but these days, one never knows what will cause online anger or resentment to flare up (again, pun not intended) like a wild fire (to overlabour the point), in Australia.

According to a Reuters report, Greta is applying to register both her own name, GRETA THUNBERG, and the name of her movement, FRIDAYS FOR FUTURE, as trade marks. The article provides no details as to what countries these applications have been filed in, or what goods or services have been covered. Some online digging however, revealed three European

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