Gaga Over Labubu

Labubu, first a mystical book creature and creation of Kasing Lung, recently took the world by storm as a collectible plush toy, developed and marketed by Pop Mart. The appeal has been driven by limited-editions, themed-collections and blind box buys. Social media influencers have added to the hype and status of the toy by unveiling blind box purchases on social media networks. As a result, Labubu toys have gained mass popularity and are being traded as commodities of considerable commercial value.

This frenzy has naturally attracted a slew of global intellectual property infringements with many misusing the image and likeness of the Labubu toys and some even producing counterfeit dolls.