Ever wondered what happens when two businesses use almost
identical names? The Supreme Court of Appeal recently answered that
in Logik Group Africa t/a Fire Logik v Fire Logic (Pty)
Ltd
Background
Fire Logic has operated in the fire protection and maintenance
sector since 1994, building a recognised presence in the Eastern
and Western Cape over nearly three decades.
Logik Group, registered in 2015, began trading as 'Fire
Logik'. Despite being asked to change its name in 2016 (which
it did to Logik Group Africa), the company continued using Fire
Logik in trade and on its website for years.
This case was an appeal by Fire Logik against the judgment and
order in the High court interdicting them from using the name
'Fire Logik' in the Eastern Cape and Western Cape
provinces.
