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ARTICLE · 04 SEPTEMBER 2015

Do You Own Your Logo?

The chances are that it was created for you by an outsider, quite possibly by a design or branding agency.

South AfricaIntellectual Property

"Of course I do," you say, "it's mine". But is it really? Did you or one of your employees create it? The chances are that it was created for you by an outsider, quite possibly by a design or branding agency. An agency that you instructed and paid.  But that doesn't necessarily mean that you own the copyright of the logo. A number of companies have come to realise this over the years.

Copyright law's a bit odd when it comes to what we refer to as "commissioned works". In South Africa, for example, section 21 (1)(c) of the Copyright Act provides that where one party commissions another party to create a work, the copyright belongs to the party that commissions the work if it pays or agrees to pay for the work, but only in the case of very specific works. These works are photographs, portraits, gravures, sound recordings and films.

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