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ARTICLE · 15 MAY 2013

Conterfeiting: A Defining Moment

A discussion which focuses on the issue of what is required for something to be counterfeit.

South AfricaIntellectual Property
Hans Muhlaberg
Hans Muhlaberg

The word counterfeit is often used in the context of trade marks. How often do you hear someone say this: ‘I’m not going to buy this suspiciously cheap ‘‘name” product from this market trader, it’s clearly a counterfeit, by buying it I’ll be encouraging illegal behaviour, something that will not only give me sleepless nights but will also set a bad example to my fellow South Africans, far better to pay a much higher price for the real thing, thereby ensuring that the multinational that manufactures it continues to make super profits, pay massive executive bonuses, and keep all its poorly paid Asian workers in employment’?

But what is a counterfeit? Is it an exact or near-exact imitation of another product, or does it have a wider meaning? The question’s important because we have in this country an act called the Counterfeit Goods Act – a rather pernicious piece of legislation that allows holders of IP rights to enlist the aid of the authorities (the police, of

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