Some brands simply seem to play a major role in our lives
– Apple, Facebook, Google, Netflix. These are brands that for
many of us have become something of an ever present. One brand that
surely belongs on that list is Amazon, one of the most important,
influential and high-profile brands in the world. Brand Finance
recently declared Amazon to be the world's most valuable brand,
valuing it at USD50-billion. So, it makes sense to keep abreast of
what is going on there.
Fighting fakes
The publication World Trademark
Review recently reported on developments regarding Amazon
and counterfeits. The counterfeiting problem has, of course, moved
online, and there have long been concerns about the number of
counterfeit products that are available on Amazon. The company has
for some time been under pressure from big brand owners who are,
unsurprisingly, unhappy about the fact that people can buy cheap
knock-offs of their products on Amazon. So, the company recently
launched
