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ARTICLE · 12 APRIL 2018

Alexa... Buy Me A Hoover

Artificial intelligence ("AI") is big news at the moment, so it's no surprise that lawyers are considering the IP issues relating to AI. Some of the implications are really quite profound.

South AfricaIntellectual Property

Artificial intelligence ("AI") is big news at the moment, so it's no surprise that lawyers are considering the IP issues relating to AI. Some of the implications are really quite profound. In this article, I will discuss some of the copyright and trade mark implications.

The copyright issues of AI have been discussed by a number of people. There has been a particular focus on the issue of who owns the copyright in AI-generated works, specifically works where there is no human input at all. As AI is not a legal person, this might present real problems.

The article that has interested me most is one entitled "AI is coming and it will change trade mark" law by Lee Curtis and Rachel Platts, published by Managing IP. This article discusses the inherent conflicts between trade mark law and AI. To understand this conflict, we need to go back to basics.

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