In 2019, Singapore was ranked no. 2 for “Best Country in
the World to do business” by the World Bank. Singapore is
seen as a gateway to the Asian markets, where spending by 3.2
billion middle-class consumers could hit US$55 trillion by 2030.
Attuned to the similarities and differences between Western and
Asian consumers, as well as the diversity within Asia, Singapore
has been the choice of many multinational corporations in the
consumer sector that have set up their regional headquarters
here.
There are many reasons for this, including the openness of
Singapore’s economy, its general financial stability,
government incentives, extensive network of double tax treaties,
strong infrastructure, and reputation for fairness and impartiality
in commercial law.
