Agoda Amends Platform Features Following CCCS Intervention

In response to concerns raised by the Competition and Consumer Commission of Singapore (CCCS), travel booking platform Agoda has revised several user interface elements on its website and mobile app to improve transparency and ensure compliance with fair trading practices.

Key issues identified by CCCS included:

• Misleading Search Labels: Agoda's "Best Match" results, previously perceived as objective, were influenced by commercial considerations. The label has been changed to "Our Picks" to reflect curated recommendations.
• Inadequate Disclosure of Paid Badges: The "Agoda Preferred" badge lacked transparency around payment requirements. Agoda has updated disclosures to indicate that properties pay higher commissions for this designation.