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I have not watched a football game in as long as I can remember (Super Bowl, included).

News came earlier this month that one of the beloved trademarks at my alma mater is suddenly out of use.

Many brands claim to offer you a chance to do or be better by buying from companies that support sustainability or are environmentally friendly.

In its quest to improve the accuracy of the trademark register, the U.S. Patent and Trademark Office (the "PTO") has proposed a streamlined cancellation process for review and comment by August 14, 2017.

Cheerios® may have a trademark registration for the slogan The One and Only®, but the Trademark Trial and Appeal Board shot down its attempt to register the color yellow for its box, finding that it was not the one and only cereal with a yellow box.

Eat more kale! I’ve been saying this for months now, but a Vermont folk artist has taken this belief to a whole new level.

The key to building loyalty through branding is to be consistently and unapologetically genuine. Consumers must feel your brand’s intended experience and receive your brand’s promise in every interaction.

Recently the Trademark Trial and Appeal Board (the "TTAB") decided TV Azteca, S.A.B. de C.V. v. Jeffrey E. Martin, Can. No. 92068042 (TTAB Dec. 7, 2018) ...

FACEBOOK continues its rampage against books, and Vermont gears up for another trademark battle.

You may be familiar with the old adage that "the best defense is a good offense." A recent case decided by the Trademark Trial and Appeal Board (the "TTAB"), Azeka Building Corp. v. Bryan Kenji Azeka, Opp. No. 91218679 (May 3, 2017) suggests that a good offense requires a good defense as well.

Hallowe'en is only a few days away. That means there is limited time left to get your favorite Monster Cereals from the grocery store!

It seems everywhere I look, I see stores, gas stations, mall kiosks and even boutiques in Gatlinburg selling Fidget Spinners. Every kid I know has one (or probably more than one).

As Trademarkology’s resident theatre fanboy, from time to time, I will be exploring when two of my favorite worlds collide: trademarks and musicals.

GoPro stocks dropped 13% on Tuesday – allegedly because Apple had a patent granted by the United States Patent and Trademark Office for an improved remote control for a camera.

Anyone that has assembled a piece of IKEA furniture has probably called the company a few names. I know I have.

ARS Tecnica ran an article recently about a new rooftop material that radiates heat into outer space. Scientists at Stanford published a paper in Nature last week describing how they used a silcon wafer layered with thin alternating layers of silicon dioxide and hafnium dioxide to radiate heat through the atmosphere into space.

Counterfeiting is a state and federal crime in addition to subjecting the counterfeiter to civil liability for trademark infringement and statutory counterfeiting.

Last week, polarizing college basketball announcer Bill Raftery filed trademark applications for his catchphrases "onions" and "with a kiss."