I have not watched a football game in as long as I can remember
(Super Bowl, included). I only state that to support my
assertion that I am a disinterested outsider for purposes of
ranking the newly issued service mark to the University of Arkansas
for WOOOOOOOO. PIG. SOOIE! WOOOOOOOO. PIG.
SOOIE! WOOOOOOOO. PIG. SOOIE! RAZORBACKS!
For context, it is properly used by a person who is affiliated
with the University screaming it at a sporting event. It is used to
identify "Collegiate Athletic and Sporting Events." I had
never really heard of it until this week, I swear. It turns out
that many people seem to have strong opinions about it
though.
So let's take a look at where a disinterested
trademarkologist would rank it.