The value of IP is not only in its commercial potential, but also in its use in defending infringement allegations.

The value of IP does not only lie in commercial potential, but also in its use in defending infringement allegations.

Sailun Group Co., Ltd (Sailun) successfully opposed registration of Wiefang Hadong Rubber Co., Ltd's (Wiefang) New Zealand application to register the trade mark ...

Intellectual Property protection for how your food or beverage product looks is a key element in its commercial success.

If the owner of a trade mark can't show sales or offers for sale using its trade mark, it may lose its registration.

Crowdfunding is on the rise. But so are the failures by entrepreneurs to take the right steps to protect their valuable innovations.

This article is a quick 2-step guide on how to identify and to protect NZ intellectual property rights in 2014.

Chinese businesses eyeing up trade with NZ are being offered a springboard to success: a Mandarin-speaking IP expert.

A great summer in New Zealand has seen Havaianas footwear in hot demand for protecting beachgoers feet. Unfortunately for the owner of the HAVAIANAS trade mark, it has not been so lucky in protecting its brand.

McDonald's icon brand Georgie Pie has been relaunched - unused trade marks may be gone, but they shouldn't be forgotten.

A recent appeal of a non-use revocation action in Aotearoa New Zealand demonstrates how important it is to take appropriate action in the first instance, if a registered New Zealand trade mark...

If you plan to expand your business overseas, you need to search and register your trade marks in each potential market.

Federici Brands LLC succeeded in partially opposing registration of the WOW Colour stylised mark in New Zealand, in WOW Colour (Guangdong) Technology Co., Ltd. v Federici Brands LLC [2023]...

Creating a brand involves a lot of hard work - which pays off when you have people lining up to buy your business. Partner John Hackett explains how brand protection is vital when executing the perfect exit strategy.

IPONZ released its new case management system for trade marks and designs in February.

The article provides advice to successfully commercialise products and services to compete in target overseas markets.

The Intellectual Property Office of New Zealand (IPONZ) recently implemented changes to their trade mark proceedings.

The UK Supreme Court has reconsidered the law relating to passing off in light of the emergence of a global marketplace.

NZ businesses occasionally come to grief after "borrowing" an overseas brand that has not been launched in New Zealand.

Discusses the increase in the number of Internet domain name endings.