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ARTICLE · 28 MARCH 2013

Domain names: rights, rights, rights

If you plan to expand your business overseas, you need to search and register your trade marks in each potential market.

New ZealandIntellectual Property

Intellectual property law is rights-based law. In the context of .nz domain names, rights in a trade mark are essential if you want to recover an unfairly registered domain name. If you haven't got rights, you haven't got a leg to stand on.

One company that recently found this out to its cost was an Australian online retailer.

In late November 2012 I received an email from Mr Jones (not the client's real name). Mr Jones had a very specific enquiry: can an Australian company, which operates under a registered brand name in Australia, lay claim to a .co.nz domain name when that company in no way operates in New Zealand and does not have its trade mark registered here?

Mr Jones (as it transpired) had received a letter from an Australian company via its attorneys alleging his registration of a domain name ("the Domain Name") was contrary to its intellectual property1 rights.

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