In this article, we discuss a rare and long-awaited New Zealand
Intellectual Property (IP) court judgment, one that seems to have
generated significant interest, Zuru New Zealand Ltd v Lego
Holdings A/S (2025) NZCA 650, 10 December 2025.
The issue of compatibility
The case focused on the issue of
'compatibility' in the context of trade mark law.
The judgment, we're told...
'provides long awaited clarity for businesses on the
lawful use of another party's trade mark, particularly in the
context of advertising goods or services by reference to the goods
or services of another trader'.
The parties to the dispute - there's
Zuru
There's a company in New Zealand called Zuru New Zealand.
The company makes, and has for some time made, a wide range of
plastic toy building bricks. These toy bricks are sold under the
trade mark MAX BUILD MORE.
