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ARTICLE · 21 NOVEMBER 2012

IP strategy tips important for exporters

The value of IP does not only lie in commercial potential, but also in its use in defending infringement allegations.

New ZealandIntellectual Property

The value of IP does not only lie in its commercial potential, but also in its use as a tool in defending infringement allegations

Intellectual Property issues are important for exporting businesses. It is one of the areas where contentious issues can arise and businesses should be prepared.

One of the key characteristics of Intellectual Property (IP) is that its protection and enforcement is territorial whereas its exploitation can be global. With the exception of copyright, you will need to register a patent, a trade mark or a design where appropriate to protect your business' intangible assets. Similarly you should consider any local rights you may infringe in your export market.

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