In one of our previous posts, we pointed out that personal data
represents the new fuel powering the digital economy, in a context
where modern society is experiencing an unprecedented data boom
which is changing the paradigm of many businesses. While some years
ago we only searched for information using low-speed internet
connection on a home computer, the internet has now become a
familiar and indispensable presence at home and work alike. We can
access the internet virtually anywhere – in our cars, on the
train, on the plane or even in a tent while camping. We have the
internet in our pockets and around our wrists.
Unnoticeably, under our very eyes, an information database has
taken over a significant portion of our modern lives and turned
into the "internet of things" (IOT). According to a
report released by the U.S. Federal Trade Commission in 2015, the
IOT refers to the ability of everyday objects to connect to the
internet and send and receive data. These
