Does The EU's AI Act Require Disclosure Of All AI-Generated Content?

Today, the Romanian Advertising Council, which is the advertising self-regulatory authority in Romania, hosted the conference, Ethics in AI-Created Advertising. With the laws about the use of AI changing rapidly around the world, the event focused on the question, "What does the responsible use of artificial intelligence in advertising mean today?"

The RAC brought together speakers from Romania and around the world, including Valentin Jucan (Vice President, National Audiovisual Council, Romania), Ludovic Basset (Director General, European Advertising Standards Alliance), Orla Twomey (Chief Executive, Advertising Standards Authority, Ireland), Oana Cociasu (President, Romanian Advertising Council), Dana Dobrescu (Corporate & Government Affairs Manager, Mondelez Romania), and others. (I was very pleased to be invited to give the U.S. perspective, highlighting the new laws in California and New York, as well as other developments.)