Notebook From West Africa -- Developments In Nigerian Advertising Law

At the International Advertising Association's Africa Rising conference, which just wrapped up in Accra, Ghana, yesterday, I conducted a very interesting "fireside chat" with Dr. Olalekan Fadolapo, who is the Director General of the Advertising Regulatory Council of Nigeria (otherwise known as "ARCON").

Dr. Fadolapo -- who is Nigeria's head advertising regulator -- has been in the news a lot lately in Africa and around the world. He's got a lot of ideas about what's broken in the advertising industry, and has lots of ideas about how to fix it. Agree or disagree with his approach, it's certainly interesting to hear how Nigeria is choosing to approach these issues, and if you're planning to advertise in Nigeria, understanding the rules is absolutely critical.