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ARTICLE · 27 JANUARY 2025

FMCG 2024 Sector Round-up And 2025 Forecast

Stren and Blan Partners
Stren and Blan Partners
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Stren and Blan Partners

Stren and Blan Partners

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The Fast-Moving Consumer Goods (FMCG) sector in Nigeria suffered setbacks in 2024 due to economic shifts driven by inconsistent Government policies. Several multinational companies like Kimberly-Clark Nigeria.

NigeriaConsumer Protection

Abstract

The Fast-Moving Consumer Goods (FMCG) sector in Nigeria suffered setbacks in 2024 due to economic shifts driven by inconsistent Government policies. Several multinational companies like Kimberly-Clark Nigeria, Pick n Pay, and many others exited Nigeria because of these changes, particularly after the free float of the exchange rate and the removal of the fuel subsidy. This led to increased inflation and depreciation of the Naira, prompting intervention from the Central Bank of Nigeria (CBN) to manage the crisis through aggressive monetary policies. Despite the challenges, Nigerian-founded businesses stepped in to fill the void, either by acquiring the businesses of exiting multinationals or creating alternatives. From a regulatory perspective, 2024 witnessed increased regulatory and supervisory activities by regulatory agencies like the Federal Competition and Consumer Protection Commission (FCCPC) that took steps to address issues of overinflation of

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